Of course, not to forget about the K-Drama fans, often created with original soundtracks, Korean dramas like ‘World of the Married’, ‘Hospital Playlist’, ‘The King’, and more also boast their own unique audio identity that continues to exist beyond the show.

Also found within the hub are updated playlists like TrenChill K-R&Bfeaturing soulful Korean R&B acts like Crushand DPR LIVE, as well as K-Hip-Hop +82, which highlights the most exciting artists in South Korea’s hip hop scene and its array of homegrown rappers, from mainstream to underground. Users can discover and enjoy the alternative sounds of Korean Rock from bands like DAY6, HYUKOH, and more.

One of the newest playlist additions to the K-Pop Hub includes Cool K:IDs Rock– Spotify’s signature playlist for Korean Rock anthems offering fans a glimpse into South Korea’s burgeoning rock scene. To help listeners determine which direction to expand their K-music horizon in, Spotify’s dedicated K-Pop Twitter channel, has launched a simple personality quiz, directing users to a K-Pop playlist based on their personality traits and habits. With over 50 playlists today, Spotify’s K-Pop Hub is the one-stop destination for fans to discover the world of K-Pop and immerse themselves in Korean artists while exploring other genres, and songs across every mood and moment. Since the launch of Spotify’s first K-Pop playlist K-Pop Daebak in 2014, there have been more than 41 billion K-Pop streams on Spotify, and fans have spent more than a whopping 134 billion minutes on K-Pop music. To prove that, Spotify recently introduced 13 new and revamped playlists on its K-Pop Hub, broadening its current K-Pop offering and catering to the many facets of this exciting genre. However, we all know that Korean music isn’t just about K-Pop, it also consists of a wide spectrum from groovy K-R&B hits, K-Rock’s electric vibrations to K-Hip Hop’s spitting rhythm and flow and not to mention unforgettable soundtracks from timeless K-Dramas, Korean music is one of the most eclectic and diverse genres on Spotify. If you’re a frequent Spotify user, you’ll probably be familiar with the K-Pop Daebak playlist, curated by Spotify where it plays the latest bop that everyone else is listening to.

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